Ecommerce Foundation：2017欧洲电子商务报告

报告摘要

www.ecommercefoundation.org | www.ecommerce-europe.eu 1 European Ecommerce Report 2017 Report partnersExecuted by Supported by: www.ecommercefoundation.org | www.ecommerce-europe.eu 2 All reports can be found at: www.ecommercefoundation.org/reports www.ecommercefoundation.org | www.ecommerce-europe.eu 3 A word from Ecommerce Europe Marlene ten Ham Secretary General Franois Momboisse President Online retail continues to grow significantly. Whereas retail in general is still facing difficult times, the European ecommerce turnover still managed to increase by 15% to 530 billion in 2016. We can safely state that online trading is here to stay. Naturally, as Ecommerce Europe, we are very pleased with these figures, as stimulating European ecommerce is one of our main objectives. We strive to create a level playing field for online trading in EU countries and our work is more likely to be successful when we gather the right facts e-Payments (online payments, e-identification); e-Logistics (cross-border parcel delivery). The Working Committee meetings are an excellent opportunity for industry representatives from all over Europe to come together to share information and best practices and to discuss obstacles they face in their daily ecommerce operations. EcommerceEuropesharestheoutcomesofitsWorking Committee Meetings with European policy makers through its Position Papers and its Ecommerce Europe Manifesto. www.ecommercefoundation.org | www.ecommerce-europe.eu 5 Ecommerce Europe National Association Members Belgium Czech RepublicDenmarkFinland FranceGermanyGreece Hungary Ireland Italy Luxembourg NetherlandsNorway Poland Portugal SpainRomaniaSwitzerland Bulgaria Finland www.ecommercefoundation.org | www.ecommerce-europe.eu 6 Thank you for downloading this report. This report describes both the commercial opportunities, as well as its challenges for the main ecommerce markets in Europe. Europe is (slowly and with hiccups) moving towards a more uniform market. While cross-bo