欧洲电商联合会：2023年度欧洲电商报告（英文版）

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报告摘要

EUROPEANE-COMMERCEREPORT 2023Executed by:LIGHT VERSIONEcommerce Europe,representing the European digital commerce sector,would like to thank the Centre for Market Insights of the Amsterdam University of Applied Sciences for their valuable work in creating this report.Europe continues to be affected by Russias aggression against Ukraine,which has brought about high inflation rates,surging energy prices and general geopolitical instability.All of these not only impact the purchasing power of consumers but also disrupt markets and global supply chains.Despite this,the findings of this years report show that e-commerce still continues to grow.In fact,the turnover in European B2C e-commerce increased from 849bn in 2021 to 899bn in 2022,even though the growth rate did decrease from 12%in 2021 to 6%in 2022.That said,the growth rate for 2023 is forecast to slightly increase to 8%,with the turnover in European B2C e-commerce also continuing its positive growth tendency.From a legislative point of view,we are witnessing how policymakers at the EU level are gradually wrapping up the different political priorities of this mandate,since next year will be marked by the European elections,taking place on 6-9 June 2024.In past years,the EU has rolled out a number of legislative acts that have attempted to adapt the legal landscape of Europe to the digital and green transitions.Many of these policies have proved to be of key relevance to the e-commerce sector,addressing topics such as online platforms and marketplaces,green claims and sustainable packaging,to name just a few.The next couple of years will therefore be critical for companies as these initiatives gradually start to be implemented across the whole industry,a move that will require investment in order to ensure compliance with new EU and national rules.When the 2024 EU elections inevitably re-shuffle the European political landscape,the narrative around digitalization and digital commerce will also shift,influencing futu