MikMak：2024年全球多渠道酒类品牌电商基准洞察报告（英文版）（23页）

新用户首篇研报专享优惠价

报告摘要

eCommerce Benchmarks&Insights for Multichannel Alcohol BrandsHow MikMak Helps Alcohol Brands Grow,Commerce-First2024 eCommerce ReportAlcohol eCommerce is transforming;understanding the trends is vitalLaws and regulations create hurdles for Alcohol brands when it comes to advertising and distributionIn March of 2024,the popular Alcohol delivery service Drizly,which was the top Alcohol retailer in the MikMak Shopping Index,halted their services which caused consumer preference for Alcohol to shift significantlyNow,more than ever,Non-Alcoholic drink alternatives are rising in popularity with consumers with 41 percent of Americans making an effort to drink lessThe number of times a shopper has clicked through to at least one retailer during a single session.Purchase Intent Clicks:The percentage of shoppers who clicked through to at least one retailer.Purchase Intent Rate:Report OverviewMikMak Commerce-enabled brand websites see the highest Purchase Intent Rates*,compared to other channel typesInstacart is the most popular online retailer for Alcohol Brands based on Share of Purchase Intent Clicks*According to Statista,the Alcohol eCommerce market is projected to reach over$51 billion by 2029eCommerce revenue of alcoholic drinks industry worldwide from 2024-2029Source:Statista Market Insightsin billion USD(US$)Accelerate Sales&Market ShareFor any brand,it is important that across all media and brand websites,shoppers can find and buy your Alcohol products faster,in-store and online.Right now,Social Platforms are significantly driving the most eCommerce traffic for Alcohol brands,yielding 84.9 percent of Purchase Intent Clicks.This largely due to marketers investing a large portion of their advertising dollars into social media.Brand websites follow with 4.9 percent.Display ads come in third with 4.6 percent of Purchase Intent Clicks.Video,Search,and Audio ads follow with 2.9,2.6,and 0.1 percent of Purchase Intent Clicks,respectively.Make your products discover