腾讯看点：“广”占“商”机——腾讯看点电商广告主商业价值报告(43页)

新用户首篇研报专享优惠价

报告摘要

1腾讯看点电商告主价值报告“”占“商”机?2020???????研??研???2序3010203???/?/????/?/?/?/????/?/?/?/?01电商告主痛点解析?/?/?01401电商获客成本压愈加明显?????2020%--3030%????7070%??55??5?研?02电商投放的获客质量难以把控6????导致大批目标用户因跳转和登陆的反复操作而流失，???对?????????APP??????03营销效果评估模式单，品效不合7?????匹???????匹??????社???营销效果=?CPM/CTR/CPH?告??02腾讯看点能盘点?/?/?/?/?02801腾讯看点整合多维内容，全渠道强势覆盖??社??9?QQ???????QQ??3????????App??????App??1-3?PGC??????????模??????02能：国民级应，移动民全覆盖?43W%10?10%16%333%19%22%46岁岁36-45岁岁26-35岁岁19-25岁岁18岁岁???DAU2.4亿?58分钟?10%?17%?18%?22%?20%?13%?研?研?2020?3??2...