MMA：2024破除营销中追求长期增长和实现短期销售之间的神话白皮书（英文版）（8页）

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报告摘要

DebunkingtheShortandLong-TermMythofMarketingBREAKTHROUGHSINAUDIENCESTRATEGYThedecades-longstrugglebetweenpursuinglong-termgrowthandachievingshort-termsalesisrootedinamyth.Goingbroadforthebrandtargetedforperformanceiswrong.WerechallengingmarketerstoadoptanewaudiencestrategyfocusedontheMovableMiddlesthatoptimallymeetsbothshort-termandlong-termgoals.Hereshow.Ratherthanrelyingsolelyonyourcurrentcustomersordemographicdatodefineaudiences,anchoryourstrategyonconsumersmostlikelytobeinfluencedbyadve...