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Innovid:2024年智能电视大屏(CTV)广告洞察报告(英文版)(20页)

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2024-09-2720Innovid

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报告摘要

TheCTVAdvertisingInsightsReport2024YourData-DrivenSourceforCTVPerformanceTrendsThe100%DigitalFutureofTVIsHurtlingTowardUs.AreYouReady?The100%digitalfutureoftelevisionisimminent.AmazonPrime,AppleTV,Netflix,andotherstreamershaveannouncedad-supportedsubscriptiontiers.Livesportsaremovingtostreaming,andyoucanbetadvertiserdollarswillmovethereaswell.Marketerswillspendmorethan$40billionCTVadvertisingin2027,accordingtoeMarketerprojections.Advertisers,youneedtoprepareforwhatscoming,andInnovidistheCTVpar...

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Innovid:2024年智能电视大屏(CTV)广告洞察报告(英文版)(20页)

行业研究202024-09-27
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