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Salesforce:2024年市场营销状况报告(第九版)(英文版)(39页)

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SALESFORCE2STATEOFMARKETING,9THEDITIONArielKelmanPresident ChiefMarketingOfficerSalesforceWereinanewwaveoftheartificialintelligencerevolutioncatalyzedbythegenerativeAIgoldrushandmarketersareleadingthechargebyembracingrapidadvancementsinthetechnologytobetterconnectwithcustomersandprospects.ButAIisntjustmarketersbiggestpriority.Itsalsotheirbiggestchallenge.AstrongdatafoundationiscriticaltoAIsuccessformarketersastheyworktobringtogethercustomerdataforreal-timeactivation.ThatswhatwefoundinourninthSta...

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Salesforce:2024年市场营销状况报告(第九版)(英文版)(39页)

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