凯度：2024年凯度O2O即时零售白皮书（英文版）（63页）

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2024.062024KantarO2OInstantRetailWhitePaper(Teaser)TableofcontentDISCOVERindustrylandscape,channeluniqueness,andmarkettrendsDEEP-DIVEshopperportrait,shoppingbehavior,andgrowthopportunitiesDECODEwinningformulasfromfivepillarsandshowcasebestpracticeAuthorsandKantarConsultinginstantretailsolutionsforbrands2MarketOverview1Retailmarket:Chinasconsumergoodsmarketisgrowingsteadily,andtheO2OmarketinChinahasshownresilientdevelopment,leadingthegrowthintheonlineeCommercesector2017-2024EOverallConsumerGoodsM...