电通：消费者情绪洞察：2024国民幸福感报告（英文版）（54页）

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报告摘要

CONTENTSEXECUTIVESUMMARYHAPPINESSMATTERSTHESTATEOFTHENATIONYOURFUTURECUSTOMERAPURPOSE-DRIVENFUTUREGENZ:YOURFUTUREISINTHEIRHANDSCHANGE,ORBECHANGEDAPATHTOGROWTHANDHAPPINESS03061117202531532EXECUTIVESUMMARYIntheturbulentfinancial,business,andpoliticallandscapeoftoday,brandsthatlagarethosethatstrayfromcustomersentiment.Incontrast,successfulbrandsaremasteringtheartofhappinessbyinnovating,generatingfreshconsumerdemand,andreshapingtheexistingconsumerexperiencelandscape.DentsusReadtheRoomresearchprobes2...