Hanover Research：2024年K-12招生营销策略报告（英文版）（9页）

新用户首篇研报专享优惠价

报告摘要

K-12MARKETINGSTRATEGIESTOINCREASEDISTRICTENROLLMENT2024HanoverResearchK12WP04242INTRODUCTIONTodaysfamilieshavemanychoicesaboutK-12schoolenrollmentbeyondtheirtraditionalneighborhoodschool,includingprivate,homeschool,charter,virtual,andalternativepublicschooling.Whilehavingeducationaloptionspositivelybenefitsmanystudents,whencombinedwithincreasesinchronicabsenteeismanddeclinesinU.S.birthrates,manybrick-and-mortarpublicschoolsfacelong-termenrollmentlossesthatarealreadyleadingtobudgetcutsandschoolcl...